AG Bell Speaks Up on Pepsi Super Bowl Commercial
AG Bell's Board President, Karen Youdelman,
and Executive Director, Alexander T. Graham,
spoke up about Pepsi's upcoming Super Bowl commercial featuring a deaf storyline.
In a letter written to PepsiCo corporate executives, Youdelman and Graham stated, "Although we appreciate Pepsi's efforts to encourage new promotional ideas from your rank-and-file employees and your willingness to celebrate diversity, we would be remiss if we did not call your attention to the fact that...your advertisement perpetuates a common myth that all people who are deaf can only communicate using sign language."Youdelman and Graham then called upon PepsiCo to continue "...to educate the public...and promote appreciation for those individuals that go above and beyond to overcome the absence of something many of us take for granted - the miracle of sound."AG Bell encourages its members to contact us at info@agbell.org <mailto:info@agbell.org> or Pepsi directlywith your comments.
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